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The idea is quite obvious. Anyone studying “Media Creation
& Management” as part of an international minor
program should not just learn about international management
topics and international media markets in theory,
but also engage in their own media project as part
of an international team of students – in this particular
case, writing and editing as well as layout and production
of a magazine on the topic of international media
management.
This is exactly what 50 students of the International
Media Management class did during the winter term
2022/2023. And the result is the magazine you are now
holding in your hands. The students looked at topics related
to international media management from various
perspectives, analyzed markets and dealt with international
digital and media companies – sometimes using
management tools, sometimes in a more scientific and
sometimes in an entertaining way. The result is a magazine
that is directed at students as well as lecturers and
those responsible for international exchange programs
at universities.
Did the students catch your interest? You can find more
information about the minor program “Media Creation &
Management” at Stuttgart Media University (Hochschule
der Medien) and the idea of studying in Stuttgart in this
magazine or oline with the top QR-Code on the left.
Kind regards and see you in Stuttgart.
Yours
Uwe Eisenbeis
Prof. Dr. Uwe Eisenbeis
Dean of Studies, Program Media Management
Herausgegeben von Prof. Dr. Uwe Eisenbeis, Magdalena Ciepluch und den Studierenden des IPW (Interdisziplinäres Projekt Wirtschaft) der Hochschule der Medien beschäftigt sich das Magazin "Beyond Reality" mit den Implikationen von Virtual und Augemented Reality auf die Medienwirtschaft. Im Magazin werden die Auswirkungen der beiden Technologien aus fünf Perspektiven beleuchtet, verschiedenen Anwendungsfelder in der Medienbranche vorgestellt und Interviews mit Expert:innen aus der Medienbranche zu den Technologien geführt.
The idea ist quite obvious. Anyone studying „Media Creation & Management“ as part of an international minor program should not just learn about international management topics and international media markets in theory, but also engage in their own media project as part of an international team of students – in this particular case, writing and editing as well as layout and production of a magazine on the topic of international media management.
This is exactly what 39 students of the International Media Management class did during the summer term 2023. And the result is the magazine you are now holding in your hands. The students looked at topics related to international media management from various perspectives, analyzed markets and dealt with international digital and media companies – sometimes using management tools, sometimes in a more scientific and sometimes in an entertaining way. The result is a magazine that is directed at students as well as lectures and those responsible for international exchange programs at universities.
Did the students catch your interest? You can find more information about the minor program “Media Creation & Management” at Stuttgart Media University (Hochschule der Medien) and the idea of studying in Stuttgart in this magazine.