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The idea is quite obvious. Anyone studying “Media
Creation & Management” as part of an international
minor program should not just learn about international
management topics and international media
markets in theory, but also engage in their own media
project as part of an international team of students
– in this particular case, writing and editing as well as
layout and production of a magazine on the topic of
international media management.
This is exactly what 50 students of the International
Media Management class did during the summer term
2022. And the result is the magazine you are now
holding in your hands. The students looked at topics
related to international media management from
various perspectives, analyzed markets and dealt with
international digital and media companies – sometimes
using management tools, sometimes in a more
scientifi c and sometimes in an entertaining way. The
result is a magazine that is directed at students as well
as lecturers and those responsible for international
exchange programs at universities.
Did the students catch your interest? You can fi nd
more information about the minor program “Media
Creation & Management” at Stuttgart Media University
(Hochschule der Medien) and the idea of studying in
Stuttgart in this magazine or oline with the top QRCode
on the left.
Kind regards and see you in Stuttgart.
Yours
Uwe Eisenbeis
The idea is quite obvious. Anyone studying “Media Creation
& Management” as part of an international minor
program should not just learn about international management
topics and international media markets in theory,
but also engage in their own media project as part
of an international team of students – in this particular
case, writing and editing as well as layout and production
of a magazine on the topic of international media
management.
This is exactly what 50 students of the International
Media Management class did during the winter term
2022/2023. And the result is the magazine you are now
holding in your hands. The students looked at topics related
to international media management from various
perspectives, analyzed markets and dealt with international
digital and media companies – sometimes using
management tools, sometimes in a more scientific and
sometimes in an entertaining way. The result is a magazine
that is directed at students as well as lecturers and
those responsible for international exchange programs
at universities.
Did the students catch your interest? You can find more
information about the minor program “Media Creation &
Management” at Stuttgart Media University (Hochschule
der Medien) and the idea of studying in Stuttgart in this
magazine or oline with the top QR-Code on the left.
Kind regards and see you in Stuttgart.
Yours
Uwe Eisenbeis
Prof. Dr. Uwe Eisenbeis
Dean of Studies, Program Media Management