TY  - JFULL
U1  - Zeitschrift (Einzelnes Zeitschriftenheft)
ED  - Eisenbeis, Uwe
T1  - International Media Management Insights
N2  - The idea is quite obvious. Anyone studying “Media
Creation & Management” as part of an international
minor program should not just learn about international
management topics and international media
markets in theory, but also engage in their own media
project as part of an international team of students
– in this particular case, writing and editing as well as
layout and production of a magazine on the topic of
international media management.
This is exactly what 50 students of the International
Media Management class did during the summer term
2022. And the result is the magazine you are now
holding in your hands. The students looked at topics
related to international media management from
various perspectives, analyzed markets and dealt with
international digital and media companies – sometimes
using management tools, sometimes in a more
scientifi c and sometimes in an entertaining way. The
result is a magazine that is directed at students as well
as lecturers and those responsible for international
exchange programs at universities.
Did the students catch your interest? You can fi nd
more information about the minor program “Media
Creation & Management” at Stuttgart Media University
(Hochschule der Medien) and the idea of studying in
Stuttgart in this magazine or oline with the top QRCode
on the left.
Kind regards and see you in Stuttgart.
Yours
Uwe Eisenbeis
KW  - International Media Management, International Strategy ,Global Strategy ,Transnational Media Corporations ,Media Management ,International Management
Y1  - 2022
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:900-opus4-67799
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:900-opus4-67799
VL  - 1
IS  - Nr.1 2022
SP  - 1
EP  - 25
S1  - 25
ER  -